Lenovo to Focus on Emerging Markets, Consumer PCs

飞雪寒冰

The world’s fourth-largest PC maker, Lenovo Group Ltd. (HK 00992), is sharpening its focus on emerging markets and the consumer segment, Yang Yuanqing, its chief executive, told Caijing on April 3.



Lenovo plans to expand its presence in Brazil, Russia, Turkey and Poland, where the PC market has seen strong growth in recent years, Yang said.



China’s biggest computer manufacturer said on March 25 it would restructure to separately target developed and emerging economies, shifting away from its current approach of dividing businesses by geography.



Lenovo currently relies on the greater China region for 45 percent of its global revenue.

飞雪寒冰

The PC maker posted a record net loss of US$96.7 million in the third quarter of 2008, its first since acquiring IBM’s PC business in 2005. The loss was largely due to cost-cutting by corporate customers in developed countries, according to China Daily.



Lenovo inherited the Thinkpad line of laptops and other corporate-focused businesses from IBM. But it has been developing a strong line of consumer PCs in recent years to stay competitive in its cost-conscious home market.



In January and February, Lenovo overhauled its executive team, announcing 450 job cuts in China and 2,500 overseas