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发表于 2012-2-27 17:33:07
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Culture is one of the most challenging elements of the international
marketplace. This system of learned behavior patterns characteristic of
the members of a given society is constantly shaped by a set of dynamic
variables: language, religion, values and attitudes, manners and customs,
aesthetics, technology, education, and social institutions. To cope with
this system, an international manager needs both factual knowledge can be
learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment
stem from the fact that one cannot learn culture---one has to live it. Two
schools of thought exist in the business world on how to deal with
cultural diversity. One is that business is business the world around,
following the model of Pepsi and McDonald’s. In some cases, globalization
is a fact of life; however, cultural differences are still far from
converging.
The other school proposes that companies must tailor business
approaches to individual cultures. Setting up policies and procedures in
each country has been compared to an organ transplant; the critical
question centers around acceptance or rejection. The major challenge to
the international manager is to make sure that rejection is not a result
of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large
companies that earn 20 percent or more of their revenue overseas. The
internationally successful companies all share an important quality:
patience. They have not rushed into situations but rather built their
operations carefully by following the most basic business principles.
These principles are to know your adversary, know your audience, and know
your customer.
66.According to the passage, which of the following is true?
[A] All international managers can learn culture.
[B] Business diversity is not necessary.
[C] Views differ on how to treat culture in business world.
[D] Most people do not know foreign culture well.
67.According to the author, the model of Pepsi_______
[A] is in line with the theories of the school advocating the
business is business the world around.
[B] is different from the model of McDonald's.
[C] shows the reverse of globalization.
[D] has converged cultural differences.
68.The two schools of thought ______.
[A] both purpose that companies should tailor business approaches to
individual cultures
[B] both advocate that different policies be set up in different
countries
[C] admit the existence of cultural diversity in business world
[D] both A and B
69.This article is supposed to be most useful for those _____.
[A] who are interested in researching the topic of cultural
diversity
[B] who have connections to more than one type of culture
[C] who want to travel abroad
[D] who want to run business on International Scale
70.According to Fortune, successful international companies______.
[A] earn 20 percent or more of their revenue overseas
[B] all have the quality of patience
[C] will follow the overseas local cultures
[D] adopt the policy of internationalization
Passage Two
Questions 71 to 75 are based on this passage.
In some countries where racial prejudice is acute, violence has so come to
be taken for granted as a means of solving differences, that it is not
even questioned. There are countries where the white man imposes his rule
by brute force; there are countries where the black man protests by
setting fire to cities and by looting and pillaging. Important people on
both sides, who would in other respects appear to be reasonable men, get
up and calmly argue in favor of violence—as if it were a legitimate
solution, like any other. What is really frightening, what really fills
you with despair, is the realization that when it comes to the crunch, we
have made no actual progress at all. We may wear collars and ties instead
of war-paint, but our instincts remain basically unchanged. The whole of
the recorded history of the human race, that tedious documentation of
violence, has taught us absolutely nothing. We have still not learnt that
violence never solves a problem but makes it more acute. The sheer horror,
the bloodshed, the suffering mean nothing. No solution ever comes to light
the morning after when we dismally contemplate the smoking ruins and
wonder what hit us.
The truly reasonable men who know where the solutions lie are finding
it harder and harder to get a hearing. They are despised, mistrusted and
even persecuted by their own kind because they advocate such apparently
outrageous things as law enforcement. If half the energy that goes into
violent acts were put to good use, if our efforts were directed at
cleaning up the slums and ghettos, at improving living-standards and
providing education and employment for all, we would have gone a long way
to arriving at a solution. Our strength is sapped by having to mop up the
mess that violence leaves in its wake. In a well-directed effort, it would
not be impossible to fulfill the ideals of a stable social program. The
benefits that can be derived from constructive solutions are everywhere
apparent in the world around us. Genuine and lasting solutions are always
possible, providing we work within the framework of the law.
Before we can even begin to contemplate peaceful co-existence between
the races, we must appreciate each other’s problems. And to do this, we
must learn about them: it is a simple exercise in communication, in
exchanging information. “Talk, talk, talk,” the advocates of violence say,
“all you ever do is talk, and we are none the wiser.” It’s rather like the
story of the famous barrister who painstakingly explained his case to the
judge. After listening to a lengthy argument the judge complained that
after all this talk, he was none the wiser. “Possible, my lord,” the
barrister replied, “none the wiser, but surely far better informed.”
Knowledge is the necessary prerequisite to wisdom: the knowledge that
violence creates the evils it pretends to solve.
71.What is the best title for this passage?
[A] Advocating Violence
[B] Violence Can Do Nothing to Diminish Race Prejudice
[C] Important People on Both Sides See Violence As a Legitimate
Solution
[D] The Instincts of Human Race Are Thirsty for Violence
72.Recorded history has taught us ______.
[A] violence never solves anything
[B] nothing
[C] the bloodshed means nothing
[D] everything
73.It can be inferred that truly reasonable men ______.
[A] can’t get a hearing
[B] are looked down upon
[C] are persecuted
[D] have difficulty in advocating law enforcement
74.“He was none the wiser” means ______.
[A] he was not at all wise in listening
[B] he was not at all wiser than nothing before
[C] he gains nothing after listening
[D] he makes no sense of the argument
75.According the author the best way to solve race prejudice is
______.
[A] law enforcement
[B] knowledge
[C] nonviolence
[D] mopping up the violent mess
76-90(略)
Part IV: Translation (30%)
Section A
Translate the following paragraph into Chinese. (15%)
As a symbol of the extraordinary boom of the past decade, the rise of
the big emerging economies rivalled the soaring US housing market.
China led the way, followed at a slower pace by the likes of India and
Brazil. But though they tried to insulate themselves against the boom-bust
cycle by building up foreign exchange reserves, no amount of inoculation
could render them completely immune to the virulence of the financial
contagion that swept the world in September and October.
In early November Beijing announced a Rmb4,000bn ($584bn) fiscal
stimulus plan—a "shock and awe" manoeuvre that revealed just how concerned
the government was.
As for Brazil, a country traditionally susceptible to capital market
crises has shown some resilience. But the coming slowdown, even if it does
not qualify as a recession, appears certain to feel like one.
For the moment, most of the big emerging markets are facing a severe
drama rather than a full crisis. But their cushions of foreign exchange
reserves have not been enough to insulate them from this year's
extraordinary global economic dislocation.
Section B
Translate the following paragraph into English. (15%)
从二十世纪六十年代开始,一些新权利也同样在非经济领域得到了拓展。但是,反对者担心如果这些新权力应用得过多,他们会最终损害到美国的社会秩序。例如,从二十世纪六十年代开始,囚犯的权利增加了。反对者认为,如果囚犯的权利过多,监狱的管理就会变得非常困难。另一个例子是恐怖分子的权利问题。有些美国人认为,那些代表国际恐怖组织利益、试图损害和摧毁美国的人应该同普通罪犯一样,拥有接受公正审判的权利。反对者则提出,如果每个恐怖分子都拥有上述权利,就谈不上保护国家免受恐怖组织的威胁了。比方说,由于恐怖分子嫌疑人数量巨大,不可能让每个嫌疑人都获得正常的审判,由陪审团审理并由法院提供辩护律师。也正因如此,反对者们认为应将恐怖分子嫌疑人作为“敌方参战人员”来对待,并给与军事审判。
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