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Oct 2nd 2008 | DETROIT
From The Economist print edition
Amid Wall Street's woes, and as sales slump by 27%, failing American carmakers land a huge subsidy
AP
DETROIT seems to be where Wall Street meets Main Street. Tight credit is reckoned to have cost the American carmakers 40,000 sales in August, worth about $1 billion in revenue. The impact has been felt most by America’s Big Three—General Motors, Ford and Chrysler—which have suffered this year as consumers shunned gas-guzzlers in favour of the smaller cars mostly made by Japanese firms in American factories. Overall light-vehicle sales hit a 15-year low in September, with a fall of 27% compared with a year earlier, according to figures released on Wednesday October 1st. The problem is finance. “We have plenty of customers—what we don’t have is financing available to meet their needs,” Mike Jackson, chief executive of AutoNation, a leading car-dealer chain, told CNBC this week. He reckons that tighter credit and limits on finance for leases have cost his firm a fifth of its sales this year.
The Big Three have been hit by petrol prices pushing towards $4 a gallon, by more demanding federal fuel-economy rules and by the credit crunch wrecking consumer finance. But the federal government came to their aid this week when George Bush signed an energy bill that includes $25 billion in loan guarantees to ease their pain. Supposedly this is to allow the Big Three to retool their factories to produce more economical vehicles. David Cole, director of the Centre for Automotive Research, an industry body, estimates that such retooling could cost at least $100 billion. But money is money, so the infusion of cheap credit will help the carmakers pay their bills next year. “Given the market position of the Big Three, things will get sticky by mid-2009, because they have to keep spending on new programmes,” says Joe Philippi of Auto Trends, a consultancy. |
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