Coke in record China buy-out

tauringhuang.

Coca-Cola has offered $2.4bn in cash to buy China Huiyuan Juice Group, in what would be the biggest takeover by a foreign company in China.

The deal will help the US-based company's expand in the world's most populous nation and allow it to diversify its drinks portfolio at a time when growth in the carbonated drinks market in China is slowing.

Muhtar Kent, Coke's chief executive, said the acquisition would ”provide a unique opportunity to strengthen our business in China, especially since the juice segment is so dynamic and fast growing in China”.

Coke's efforts to expand beyond carbonated drinks have included buying Multon, Russia's second largest juice company, three years ago, and its $4.1bn acquisition of Glaceau, maker of Vitamin water, in 2007.

Consumers in China, as in Europe and America, have increasingly turned to juices, water and other non-carbonated drinks in recent years. Last year, sales volume of fruit juices in China surpassed that of carbonated drinks for the first time, according to Michelle Huang, an analyst at Euromonitor International.

Ms Huang said China's fruit and vegetable juice market was worth $10.6bn at the end of last year and is growing at an annual rate of 18 per cent.

Coke said it had agreed to buy a 23 per cent stake in Huiyuan, China's biggest juice-maker, from France's Danone and another 6.8 per cent from Warburg Pincus, the private equity group. While Coke has already secured commitments for 66 per cent of Huiyuan's shares – from Danone, Warburg Pincus and Zhu Xinli, Huiyuan's chairman – the deal still needs the approval of Chinese authorities.

Danone said it decided to sell its stake because “the price is good, it's three times' the market price and reflects a [price/earnings] ratio of 50.” Danone said it was also not in a position fully to take over Huiyuan as it was focusing on the natural water segment of the drinks market.

Coke was advised by RBS and Huiyuan by Goldman Sachs.