五个理由告诉你《阿凡达》为什么这么红

竹林逸仙

James Cameron's Avatar is inventive and smart, but it's become such a huge success so quickly that one has to wonder if some larger cultural factors aren't at work. Here are five theories:

　　詹姆斯·卡梅隆的科幻大片《阿凡达》独具匠心，独树一帜，但其迅速蹿红的程度让人不得不去思考究竟是什么因素促成了它的成功，下面就是5条充分的理由，商务人士真的可以参考一下哦。

　　1. Escapism. The Great Recession fills our lives with endless drudgery, and this film is the grandest escapist fantasy out there。

　　第一，逃避主义思想。金融危机波及全球，很多人的生活都一团糟，而这部电影则创造出了长达3小时的世外桃源任你躲避现实的残酷。

　　2. Corporate tie-ins. Fox masterminded a multi-faceted marketing strategy involving Coke Zero, LG, McDonald's, Panasonic, and Mattel。

　　第二，与大品牌的强强联手。通过与零度可口可乐、LG手机、麦当劳快餐和松下电器等等知名品牌的联合推广，福克斯影业真正将电影打入各个消费市场。

　　3. Movies are making more in general. The main reason for this revenue swell is studios' improved ability to sell films to audiences around the globe。

　　第三，大众路线，亲民举措。这么好的票房成绩当然与全球亨通的大众级别剧情打造不无关系。

　　4. Conservative backlash. The Weekly Standard may have done Avatar a favor by calling it "anti-American" and "anti-human"—all PR is good PR, after all。

　　第四，成为守旧派的靶子。有人称这部电影是“反美利坚，****”之作，反而激长了人民前去观看电影的兴趣了。

　　5. Fox's Internet savvy. The studio deftly responded to initial disappointment over the trailer by releasing a steady stream of online content to keep the conversation going。

　　第五，网络推广，屡试不爽。除了最早推出的预告片之外，后面还有一系列的花絮、潘多拉介绍的视Pin，都吊足了人们的胃口。

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