谷歌发布One Pass支付服务 叫板苹果

飞雪寒冰

Google has thrown down the gauntlet to Apple with a new payment service for digital content that features a more generous revenue share for publishers than Apple’s controversial new system.
谷歌(Google)刚刚推出一项针对数字内容的支付服务，以此叫板苹果(Apple)。与苹果有争议的新支付系统相比，采用谷歌服务的发行商将可获得更加丰厚的收入分成。

Eric Schmidt, Google chief executive, launched the One Pass service at a conference in Berlin on Wednesday. It will provide a single point of payment for content across websites and mobile applications. Initial partners are all newspaper publishers, but Google said the service could also be used for music or video content.
谷歌首席执行官埃里克施密特(Eric Schmidt)周三在柏林一个会议上发布“One Pass”数字内容支付服务。这项服务将为跨越网站和移动应用的内容提供单一的支付点。初期的合作伙伴全都是报纸发行商，但谷歌表示，这项服务也可应用于音乐或视频内容。

飞雪寒冰

comes as publishers of print, music and video content are grappling with the ramifications of Apple’s new subscription plan, which requires that publishers make all content and subscriptions for Apple applications available for purchase through the apps themselves, and gives Apple 30 per cent of those revenues.
One Pass出炉之际，印刷、音乐和视频内容的发行商们正忙于研究苹果新订阅计划的影响。按照这项计划，发行商如果通过苹果应用提供内容和订阅，就必须允许通过苹果应用购买，同时苹果将抽取30%的收入。

“For digital ecosystems that are already working on fairly razor-thin business models, that 30 per cent is going to be an issue,” said Michael Gartenberg, analyst at the Gartner research firm. “The question is how [publishers] will react. Will they complain, capitulate, or will they pull out?”
“数字出版界目前已经在维持着一种利润相当微薄的商业模式，对他们来说，30%肯定成问题。”研究机构Gartner的分析师迈克尔·加滕伯格(Michael Gartenberg)表示，“问题在于发行商会作出什么反应。他们会抱怨、屈从，还是干脆离开？”

飞雪寒冰

Some publishers have already begun to do without Apple. Sony had its Reader e-book application rejected because it did not accommodate in-app purchases, and has not said if it will submit a version that meets Apple’s demands. Time Inc last week introduced a new Sports Illustrated online package that did not include iPad or iPhone apps, saying it could not agree on terms with Apple.
一些发行商已经开始弃苹果而去。索尼(Sony)的Reader电子书应用由于没有采用“应用内购买”(in-app purchases)模式，被苹果拒之门外。索尼迄今没有表示是否打算提交一个符合苹果要求的新版本。时代公司(Time Inc)上周推出全新的《Sports Illustrated》网络版，没有包含iPad或iPhone应用，该公司表示无法与苹果就相关条款达成一致。

Google will take a 10 per cent cut through One Pass, a more palatable revenue share for publishers. Unlike Apple, Google will give publishers the names and e-mail addresses of their customers, as well as further details if consumers consent.
谷歌将从One Pass的收入中抽取10%，这样的分成对发行商来说更容易承受。与苹果不同，谷歌将向发行商提供其用户的名字和电子邮件地址，如果用户同意，也可向发行商提供更详细的用户信息。

飞雪寒冰

Mr Schmidt called One Pass a “very publisher-friendly approach”. “We basically don’t make any money on this,” he said. “The most important thing is to get the money to people who are producing high-quality content.”
施密特声称One Pass“对发行商来说，是一项极其友好的支付方式”。他表示：“我们在这上面基本不赚什么钱。最重要的是让提供优质内容的人获得收入。”