Nov. 25 (Bloomberg) -- McDonald’s Corp. will increase the price of its $1 double cheeseburger to $1.19 in December to cover rising costs, ending the sandwich’s run as the top-selling item on the six-year-old dollar menu.
The world’s biggest restaurant company will replace the double cheeseburger with the McDouble. The new sandwich consists of two beef patties and a single slice of cheese, or one slice less than the double, Greg Watson, McDonald’s vice president of U.S. marketing, said today in a telephone interview.
Restaurant operators spend about 6 cents on a slice of cheese, an expense that emerged as the focus of franchisees’ pressure on McDonald’s to raise dollar-menu prices for the first time. Chief Executive Officer Jim Skinner and Chief Operating Officer Ralph Alvarez met with franchisee leaders last month as part of efforts to cover higher costs while preventing customers from switching to rivals’ cheaper burgers.
The price of cheese was “part of the driving factor that said we need to be smart about the changes and find a solution that’s going to keep our customers happy as well as make sure our owner-operators are financially sound,” Watson said. “This solution allows us to strike that balance.”
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The dollar menu, which consists of eight items that generate about 14 percent of McDonald’s sales, helped third- quarter profit exceed analysts’ estimates. In addition, consumers stretched by higher food costs bought chicken sandwiches, small orders of French fries and other $1 items during October when U.S. comparable-store sales climbed 5.3 percent, faster than some analysts expected.
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“McDonald’s has no authority to tell franchisees what to charge for the double cheese,” Adams said in a Nov. 11 telephone interview. “A lot of people are going to $1.39 to $1.49.”作者: viviwho 时间: 2008-11-27 13:37
mark作者: byronlee 时间: 2008-11-27 17:40 作者: 小克儿 时间: 2008-12-26 00:47
今天新闻出来说，肯德基要降价，到明年2月份，早餐时段除外！作者: SK_LODA 时间: 2008-12-26 18:44
修鞋的都知道经济危机作者: cx_1314 时间: 2008-12-28 16:54 作者: 水中跳跳 时间: 2008-12-28 22:27
还是少吃为好
